Display

Large brand statements.

Size
clamp(2.5rem, 5vw, 4rem)
Leading
1.1
Tracking
-0.04em
Weight
700

A shared home for your brand

Heading

Page and section headings.

Size
2rem
Leading
1.2
Tracking
-0.03em
Weight
600
Print
24pt / 29pt / -0.03em

Make the guidelines clear

Body

Instructions and supporting explanations.

Size
1rem
Leading
1.6
Tracking
0
Weight
400
Print
11pt / 17pt / 0

A consistent identity starts with shared decisions.

Caption

Captions and compact specifications.

Size
0.75rem
Leading
1.5
Tracking
0
Weight
500
Print
9pt / 13.5pt / 0

Crafting strategic visual brand identities